- Rapido breaks stereotypes with its #MoveForward social media campaign for International Women’s Day
- Highlights ‘The 7 Sins of Modern Society’ while encouraging the youth to take a stand against them
- #MoveForward campaign to drive awareness and sensitization about various societal issues
- TV actress Priya Malik, Telugu actor Bharat Bandaru among other personalities are the face of the campaign
Rapido, India’s largest Bike Taxi app, is ready to #MoveForward the youth of India, not only symbolically but socially too. To commemorate International Women’s Day 2020, Rapido’s #MoveForward campaign highlights ‘The 7 sins of modern society’ such as Pay Gap, Color Discrimination, Sexism, Homo Phobia, Sanism (discrimination against mental illness), Body Shaming and Internet Trolling. Starting March 1st, celebrated as Zero Discrimination Day across the world, the weeklong campaign aims to empower both, men and women to share their anecdotes around prevalent social injustice and stand in support of each other.
Talking about the campaign, Aravind Sanka, Co-Founder, Rapido said, “On an everyday basis, women in India are subjected to gender disparities that are caused by unconscious biases. At Rapido, we want to help break the stereotypes and biases against women. As a leading mobility company, we believe that the society should #MoveForward from ills against women and through this campaign we would like to urge our followers, customers and partners to #MoveForward against such biases.”
Influencers such as TV actress Priya Malik, Telugu actor Bharat Bandaru, fashion content creator Karron S Dhinggra among others are the face of the campaign who will be driving conversations around the modern day sins by sharing their personal experiences. Celebrating women who have broken stereotypes and have encouraged others to do so, the campaign will culminate on March 8th, International Women’s Day.
About Rapido
Rapido is a bike taxi service spread widely across all of India from Tier I to Tier III cities. The app allows you to book bike taxis with minimum wait time, maximum safety and is super easy on your pockets.
How it works?
Download the app on iOS/android, login from your account and start booking. Once booked, the amount and captain details appear on the homepage and our captains are at the pick-up location in no time. To ensure your safety, our captains carry additional helmet which is given once the captain arrives and at no additional cost. Your safety is of utmost importance to us.
With Rapido around, let’s keep the traffic excuses at home and explore our cities. Truly made in India, #GoRapido.
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